Ciao, I’m Edo
Innovation Design Strategist.
I see design as a blend of art and science: the science lies in research, understanding users, collaborating with the team, and mastering technology; the art comes from intuition, creativity, and experience.
Having one foot in business and the other in design helps me bridge business goals with human needs, developing strategies that are sustainable, human-centered, and future-oriented.
What drives me? Creating solutions that generate real value: for people, our planet, and the space we inhabit.
Work
My Process
🔭 Discovery & Research
The journey begins with a deep dive into the project’s context, client needs, and market landscape. Initial meetings and thorough research gather vital insights, identifying key stakeholders and setting the foundation for informed decision-making.
🎯 Problem definition & Goal setting
With a clear understanding of the challenges, the problem is defined, and SMART goals are set. Aligning these objectives with the client’s vision ensures that every step taken is strategic and purposeful.
💡 Ideation & Concept development
In the ideation phase, brainstorming sessions and design thinking workshops are facilitated. Creative techniques help explore and develop innovative concepts, with the most promising ones selected for further refinement.
🦿 Design & Prototyping
Ideas are transformed into tangible designs through detailed specifications and high-fidelity prototypes. Iterative testing and feedback refine these concepts, ensuring alignment with sustainability principles and user needs.
🔧 Implementation & Execution
Collaboration with development teams ensures seamless integration of the design. The implementation process is overseen to keep everything on track and within budget, while regular client check-ins maintain alignment and satisfaction.
📊 Evaluation & Iteration
Post-launch, the project’s success is measured against set goals, and feedback is gathered to identify improvements. This phase focuses on refining the design and strategy to ensure the solution remains effective and relevant.
🧬 Sustainability & Long-term impact
Long-term sustainability strategies are developed to ensure ongoing relevance and impact. By integrating sustainable practices and monitoring the project’s effects on the business and environment, continuous value and adaptation are ensured in a dynamic landscape.
Achievements & Testimonials
“Innovation is taking two things that exist and putting them together in a new way.”
Tom Freston
With a passion for creativity, innovation, and problem-solving, my journey as a Innovation Design Strategist Designer has been marked by significant achievements and meaningful collaborations. Over the years, I have been fortunate to work on a variety of projects that have not only honed my skills but also contributed to the success of the teams and companies I’ve worked with.
Below are some key highlights and testimonials that reflect my professional experience and impact.
By the numbers
30
Increased efficiency in project workflows
20
Reduced costs through innovative solutions
7
Authored articles on design and innovation
27
Successful projects completed
Testimonials
“Good design is obvious.
Great design is transparent.”
Ready to innovate together?
Contact me today!
From Italy to the World
Driven by Curiosity
Driven by Curiosity
Driven by Curiosity
Driven by Curiosity
Driven by Curiosity
© 2026 | edoardo.gouffran.com





